Custom-builT for doulas

Build a thriving doula practice—with insurance

Loula makes it easy for doulas to accept insurance.
We take care of the busy work so you can focus on what's important: your clients.

Accepting new doulas across all counties in California

Our health plan partners

Join Loula for free.

We get paid when you get paid. The Loula fee only kicks-in when you start submitting visits.

How it works

1

Book a call with the team

We'll have a quick call to learn more about you and your practice to determine if Loula is the right fit for you..

2

Complete onboarding

You'll fill out a simple online application to complete the onboarding process.

This takes around 15-20 minutes to complete.

3

Get credentialed

Once approved, we'll kickstart the credentialing process with health plans.

With plans like Kaiser Permanente or Health Net, you'll get credentialed right away.

4

Start seeing clients

We'll run insurance eligibility checks for each of your clients.

After insurance is verified, get started seeing clients and submitting visits in the Loual Portal.

Join today

Easy credentialing with the health plans you want to work with

Contracting with each health plan separately is an administrative mess.

With Loula, you only need to complete one easy online application to get credentialed with multiple plans. We handle the rest.

Medi-Cal Plans

Commercial plans

Not yet Medi-Cal enrolled? We take care of that for you too!

Simple insurance billing with Loula's doula portal

No more billing codes, outdated software, or hours of admin.

The Loula Portal makes insurance billing easy—check your clients' insurance eligibility, submit visits in less than 5-minutes, and track your client's doula benefit.

Bi-weekly insurance verification

Visit notes

Share clients for group practices and back-up doulas

Timely payment without headache

No more waiting months and months to get paid or fighting for income you've already earned.

Loula pays doulas twice each month—on the 15th and last day of the month—even if there's a delay or denial from the health plan.

Loula fights denials for you

On-time payments

Track payments in the Loula Portal

150+ doulas in the Loula network, all over California

TESTIMONIALS FROM OUR DOULAS

"I can now serve both cash-paying and insurance-covered clients, and I have the flexibility to tailor packages so families get the most out of their prenatal and postpartum care."
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Loula has saved me so much time by eliminating the need to figure out how to contract with companies or deal with initial filing. Now, I just click and go, it’s all taken care of.

Working with Loula has made my doula practice more sustainable by allowing me to diversify my client base. I can now serve both cash-paying and insurance-covered clients, and I have the flexibility to tailor packages so families get the most out of their prenatal and postpartum care.

Working with the Loula team has been a great experience. They’re responsive, helpful, and always take the time to explain things clearly. It makes everything feel more manageable and less overwhelming. My favorite thing about working with Loula is that they do all the heavy lifting. It frees me up to focus on my clients instead of getting buried in paperwork.

Co-owner of Modesto Birth & Beyond

40+ clients supported via Loula

"The staff is incredibly responsive, knowledgeable, and friendly. My clients barely notice the insurance aspect, which allows me to fully focus on their care. "
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I joined Loula about a month and a half ago, and I absolutely love it. As a doula for 18 years, accepting insurance has only recently become a possibility. I was excited about it but quickly overwhelmed by the complexities, having heard stories from other healthcare providers who opted out of insurance due to the hassle.

Loula has completely eliminated that headache. Every step of the insurance acceptance process is so much easier with your platform. The staff is incredibly responsive, knowledgeable, and friendly. My clients barely notice the insurance aspect, which allows me to fully focus on their care. I appreciate getting paid every two weeks on time, and I no longer worry about rejected submissions. The fee for Loula's services is fair, especially considering how easy they make the entire process.

Co-owner of Modesto Birth & Beyond

5+ clients supported via Loula

"Loula has increased the number of clients I am able to serve as a doula by making the insurance billing process easy and smooth."
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Loula has increased the number of clients I am able to serve as a doula by making the insurance billing process easy and smooth. I highly recommend them to any California doula interested in accepting insurance.

Because they are quick to answer my questions, and ready to offer direct support when needed, I waste no time hanging out with unknowns. After each client visit, I use the intuitive provider tool they developed to record a few basic details, and I know I can depend on payment on a bi-weekly basis. When I have had questions, they have responded immediately. This is the kind of support doulas truly need and I am grateful to have Loula in my corner.

20+ clients supported via Loula

"They’ve also connected me with beautiful clients through their referrals, adding depth and meaning to my work."
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Loula has been such a gift to my doula practice. They take care of all my billing, so I’m no longer tangled up in the stress of dealing with insurance companies — which means I can focus fully on the families I serve. They’ve also connected me with beautiful clients through their referrals, adding depth and meaning to my work. The Loula team is responsive, kind, and always ready to help. Their support has lifted the weight of administrative tasks, bringing more ease and sustainability to my practice.

20+ clients supported via Loula

"The doulas and owners of our agency can focus on what we love; educating and supporting our clients instead of submitting claims, following up on them, and filing appeals."
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Working with Loula to handle our billing has been so helpful! The doulas and owners of our agency can focus on what we love; educating and supporting our clients instead of submitting claims, following up on them, and filing appeals. We are so happy we jumped on board with Loula as they were just launching in early 2025!

Co-owner of Modesto Birth & Beyond

90+ clients supported via Loula

View all 150+ doulas

Serving all of California.

We work with both Medi-Cal and Commercial health plans.

Our plans

Health Net
Kaiser Permanente - Northern California
Kaiser Permanente - Southern California
California Medi-Cal (fee-for-service)

Health Plan of San Joaquin
Alameda Alliance for Health
Partnership HealthPlan of California
San Francisco Health Plan

Inland Empire Health Plan
Health Plan of San Mateo
Kern Health Systems
Santa Clara Family Health Plan

Don't see a health plan you're looking for? 
We're actively working on getting contracts with 10+ additional health plans. Sign-up for an introductory phone call to learn more.

Get in touch

Fill-out the form below to book an onboarding call.

Sign-up for a 20-min introductory chat to learn more about Loula.
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Frequently asked questions

What are the requirements for joining Loula?
How much does Loula cost?
Do I need to be enrolled as a Medi-Cal provider to join Loula?
Does Loula support groups/collectives?
Will Loula refer me clients?
Can I bring existing clients onto Loula?
Can I still have my private doula practice if I work with Loula?
How much can I make as a doula when working with insurance? What services are covered?